Our Brand

Our merch ethos


When we started Wear It UK, we were inspired by our own interests and love for artists but realised subtle, fashionable merch was hard to find. We loved the ethos of fan culture and people being brought together with a love for one shared interest. This sparked our if you know you know merch style.

We created our first design inspired by Harry Styles and shared it on TikTok to like-minded fans. Fellow fans loved the design and that's where our journey began!

Our Merch Stand collection features our unofficial merch designs for music artists, TV shows, films and sports.


We are on a mission to become the number one TikTok creator merch supplier. We design merch for creators free of charge, if they love the designs we launch their own bespoke merch range that they promote on their socials and share with their community of fans and followers.

As an in-house merch creator, we design, make, fulfil and ship all orders, leaving the creators to what they do best!

If you're a creator who would like to collaborate with us check out our Collaboration information page.



We wanted to diversify our designs by stepping away from merch and explore various graphic styles and fashion aesthetics to appeal to a wider range of people. These ranges are Wear It original designs for everyone.