About Us

We are a small business based in the city of Lincoln, UK.

Our clothing journey began in November 2022 when we created our I Will Always Love You design which was our first viral moment on TikTok. This kickstarted our brand and our mission to create fan merch that would allow fans to combine their passions with wearable, every day clothing and accessories, available to everyone regardless of size and gender.

We are part of a growing community of people who share the same passions as us. Having a presence within fan communities & on TikTok has allowed us to connect with our amazing customers and supporters who have shown so much love for our designs and products since we first started!

October 2023 saw the start of our newest collections Good Hearts Club and Dead Casual which have allowed us to go in a new direction with our clothing. We wanted to diversify our designs by stepping away from fan merch and explore various graphic styles and fashion aesthetics to appeal to a wider range of people.

Meet The Team


Paul is the owner and founder of Wear It UK.


Libby is our Content Creator & Graphic Designer. She is the brains and talent behind all our products, she makes TikToks and designs all visuals for the brand. She loves drawing, iced coffee and country pubs.


Abby is our Content Creator and Photographer. She collaborates with Libby when creating new designs and products, makes TikToks and posts for social media & photographs our products. She loves live music, One Direction & hiking.


Rebecca is in charge of crafting our products & order fulfilment. She hand-presses all the tees, hoodies and totes ordered then packages and ships them off to our lovely customers! She loves ice cream, reading & Marvel.